Mike Gingerich, co-founder of Tabsite, keynote speaker and podcaster, asked us to test this to see whether it still held true. It soon became customary to never put a link in a photo caption for fear of being penalized by Facebook as being “Clickbait”-thus having lower Reach.īut this update happened on August 25, 2014. With this update, we will prioritize showing links in the link-format, and show fewer links shared in captions or status updates.” This format also makes it easier for someone to click through on mobile devices, which have a smaller screen. ![]() The link format shows some additional information associated with the link, such as the beginning of the article, which makes it easier for someone to decide if they want to click through. “We’ve found that people often prefer to click on links that are displayed in the link format (which appears when you paste a link while drafting a post), rather than links that are buried in photo captions. You’ll also recall a change a few years back where Facebook announced that photos with links in the update/caption would have a diminished Reach and be considered “Clickbait.”įacebook gave us these examples of a link post vs a photo with a link in the caption: ![]() If you’ve paid attention to changes to Facebook’s news feed algorithm over the years, you know photos have always tended to get more Reach compared to links. Facebook Diminishes the Reach of Photo Posts with Links in the Caption
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